How to Improve Cold Email Deliverability

There are 40 billion more emails going out every day today, than 3 years ago. Clearly cold email outreach has become an integral part of many businesses' marketing strategies. Even now, the most well-crafted email will fail to yield results if it doesn't reach its intended recipients. Why bother spending time crafting campaigns if they are only going to land in spam?

This is where cold email deliverability comes into play - the ability to successfully land your emails in the inbox of your target audience.

Understand the Cold Email Channel First

Email outreach’s ultimate goal is simply to establish meaningful connections and drive conversions. But if your emails end up in the spam folder or, worse, are blocked by internet service providers (ISPs), your efforts will go to waste.

The Importance of Cold Email Deliverability

The deliverability of your cold email campaigns is essential because it directly impacts the success of your outreach. When your emails are delivered to the inbox, they have a higher chance of being seen and engaged with by your target audience. This paves the way for building relationships, generating leads, and driving conversions.

Factors Affecting Cold Email Deliverability

A multitude of factors can affect the deliverability of your cold emails. It's crucial to be aware of these factors and take necessary steps to mitigate any potential issues. Some common factors include:

• Email authentication: Properly authenticating your emails helps ISPs verify that they are sent from a trusted source.
• IP and domain reputation: The reputation of your sending IP and domain can impact how ISPs perceive your emails.
• Content and engagement: Emails with irrelevant or spammy content are more likely to end up in the spam folder. Additionally, low engagement rates can signal to ISPs that your emails are not valuable to recipients.
• Spintax: Short for Spin Syntax. Changing the language of every email will help avoid landing in the spam folder. Tools like ColdClicks help deliver a relevant personalized opening email line every time.

Email Authentication

Proper email authentication is crucial for establishing trust with ISPs. By implementing authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance), you can ensure that your emails are verified and authenticated. This helps ISPs identify your emails as legitimate and increases the chances of them being delivered to the inbox.

IP and Domain Reputation

Your sending IP and domain reputation play a significant role in determining whether your emails will be delivered or end up in the spam folder. ISPs maintain reputation systems that assess the trustworthiness of senders based on various factors, including previous sending behavior, complaint rates, and spam trap hits. It's essential to monitor and maintain a good reputation by following best practices and avoiding activities that could harm your sender reputation.

Content and Engagement

The content of your cold emails and the level of engagement they generate are crucial for deliverability. ISPs use sophisticated algorithms to analyze the content of emails and determine their relevance and potential spamminess. To improve deliverability, it's important to create personalized and valuable content that resonates with your target audience. Additionally, actively engaging recipients through compelling subject lines, clear calls-to-action, and relevant offers can help boost engagement rates and signal to ISPs that your emails are valuable to recipients.

Spintax

Spintax is really just Spin Syntax. Meaning variations of words are combined to ensure randomized language is being delivered vs a generic copy and pasted email snippet.

Writing Effective Subject Lines

The subject line is the first impression recipients have of your email. A well-crafted subject line should be concise, attention-grabbing, and relevant to the recipient's needs or interests. Having micro campaigns versus a blast of thousands of contacts will keep that subject line exponentially more relevant. Avoid using spam trigger words or misleading statements that could land your email in the spam folder.

Spintax Your Cold Emails with ColdClicks

Personalization is key to making your cold emails stand out and resonate with recipients. Address recipients by their name, reference their company or recent achievements, and tailor the content of the email to their specific needs or pain points. This shows that you've taken the time to research and understand their situation, increasing the likelihood of engagement.

These strategies are all simple to implement. All that this will require is a bit of your time and attention to detail. Given the investment, you can very significantly improve your cold email deliverability and increase engagement rates. An entirely new channel with meaningful results, readily available for your business.