Templates

Cold email templates.

A collection of high-performing cold emails for use in your outreach.

Inquiry on Favorite AB Testing Tools
Hey {{firstName}}, [[person]] is writing a piece on top split testing tools for [[company]] and your name popped up. We'd love to include your thoughts. Got a minute to answer a few quick questions about your favorite AB testing tools, why you like them, and who you'd recommend them to? Looking forward to your reply! Cheers!
Research
Custom Demo for Your Company
Hey {{firstName}}, Caught your stuff on [[platform]]. Cool stuff, had to show my [[team, boss, friend]]. You're nailing it, especially with [[specific thing lead or lead’s company did]]. I know you're swamped, so here's the quick version: We whipped up a custom demo for [[company]] to help you [[achieve result]]. Fancy a quick look and letting us know if it's any good?
Sales
Senior Marketing Exec Application Chat Request
Hey {{firstName}}, [[person]] here. Noticed you're looking for a senior marketing exec. I've got a knack for leading teams with empathy, just like you. How about we chat about how I could fit into your award-winning team? I'm flexible with time, so just let me know when works for you. Catch you soon, [[person]]
Job Hunting
Client Acquisition Service Introduction
Hey {{firstName}}, Ever feel like chasing new clients is a full-time job? At [[company]], we handle all the heavy lifting from finding prospects to scheduling appointments. Check out our case studies ([[company]]/case-studies), reviews ([[company]]/profile), and use-cases ([[company]]/case-studies) to see how we can help. Fancy a quick Zoom chat next Tuesday to discuss more? Best, [[person]]
Sales
Business Puzzle Solution Proposal
Hey {{firstName}}, Ever feel like your business is a jigsaw puzzle with missing pieces? We at [[company]] help find those pieces and complete the picture. Just one chat with us can set things right. Fancy a quick call? Cheers, [[person]]
Follow Ups
Product Benefit and Quick Wins Tips
Hey {{firstName}}, Ever wondered how to [[benefit of your product]]? You're probably swamped with [[end result that your product/service helps with]], so I'll cut to the chase. As the main [[role at your company]], I've got a couple of ideas to help you score some quick wins in [[area your lead is working on]]. Here they are: [[Tip 1]] [[Tip 2]] But if you're too busy, that's where [[company]] steps in. Fancy a quick 15-minute chat next week to go over these tips and chat more about it?
Sales
Company Algorithm, Privacy Feud, SEO Impact
Hey {{firstName}}, [[company]]'s new algorithm and the [[company]]-[[company]] privacy feud might mess up your SEO and ad performance. But you know what's always stable? Owned revenue, like email marketing. I peeked at your email sequences and I've got some ideas that could help. Want me to share them? Just reply YES and I'll send them over.
Digital Marketing Services
Company App Service Quick Fix
Hey {{firstName}}, [[company]]'s updates got you pulling your hair out? Our [[company app service]] has a quick fix for that. It's already helped [[company]] get [[results of the better way]]. Got a quick 15-20 mins this week to chat about it?
SEO Services
Problem Solution Product Pitch Email
Hey {{firstName}}, Got a headache from [[problem]]? We at [[company]] have a simple fix: [[short explanation of your product]]. It's worked wonders for others, with clear [[evidence of tangible improvement]]. Fancy a quick chat to see how we can make this work for you? Let's hop on a call. Cheers, [[person]]
Sales
Guest Post Inquiry from Industry Professional
Hey {{firstName}}, Got a spot for a guest post on [[company]]? I'm [[person]], [[position]] at [[company]], and I've written for [[company]] and [[company]]. If you're game, I can whip up something that fits your current focus. Let me know! [[person]]
Partnership
Networking After Company Event
Hey {{firstName}}, Great meeting you at the [[company]] event. Loved hearing your product management journey. Mind if I reach out with questions as I start my own path? Thanks! [[person]]
Networking
October Feature Business Proposal
Hey {{firstName}}, Heard about [[company]] and thought it's a perfect fit for [[company]]'s October feature. We've got 730,000+ folks who'd love what you're doing. Our customers are already saying "yes!" to a product like yours. They could be your lifetime customers. Check out who we've worked with and our reach here: http://www.[[company]].com/business/ Drop me an email by the 30th if you're interested. Cheers, [[person]]
Partnership
Job Assistance Proposal Email
Hey {{firstName}}, Heard from [[person]] you're hiring for a [[position]]. I just helped [[company]] fill a similar role. Fancy a quick chat to see if I can do the same for you? Let me know a good time. Cheers, [[person]]
Recruiting
Content Proposal for Company
Hey {{firstName}}, I noticed [[company]] could use some fresh content. As the [[person]] at [[company]], I've got a knack for [[company]]. I've been sharing my insights on [[company]] and my own blog ([[company]]). I'd love to bring that same expertise to your readers at [[company]]. You can see my work and background on LinkedIn ([[company]]) and here are some of my recent articles ([[company]]). I'm ready to meet your deadlines and deliver valuable content. Let's chat more? Cheers, [[person]]
Partnership
Guest Post Proposal from Industry Writer
Hey {{firstName}}, I'm [[person]] from [[company]]. Noticed you've had some guest posts from folks in the [[target]] field. Still open to more? I've been busy writing articles for big-name sites in our industry. Here's a taste of what I've done: [[Article 1 | Search Ranking]] [[Article 2 | Search Ranking]] [[Article 3 | Search Ranking]] My stuff tends to do well in search results, thanks to solid research. Got a few guest post ideas that could really boost your Google ranking. Let's chat? [[person]]
SEO Services
Company Referral Program Invitation
Hey {{firstName}}, I'm [[person]] from [[company]]. Noticed your post about [[X]] and thought our referral program might be up your alley. We've got folks like [[person]] and [[person]] making good money with us. Join us and you'll get 30% commissions, bonus rewards, promotional resources, SEO help, and me as your go-to person. Ready to start? Here's the link: [[company]] Got questions? Just holler. You can also find me on LinkedIn. Take care, [[person]]
Affiliate Marketing
Business Solution Inquiry
Hey {{firstName}}, I'm [[person]] from [[company]]. We fix [[one liner]] for businesses in [[industry]]. Curious about how you guys at {{company}} manage [[things your company handles]]. Fancy a quick chat at [[time options]]? Cheers, [[person]]
Sales
LinkedIn Connection Business Proposal
Hey {{firstName}}, I'm [[person]], a [[position]] at [[company]]. Noticed you're connected with [[person]] on LinkedIn. Cool! We're good at boosting [[relevant KPI]] and I think we could help {{company}} with that. I really dig what you're doing with your services/products. Got time for a quick chat on [[date and time]] about this? Even if we don't team up, I can share some tips that might help right away. Looking forward to your reply. Cheers, [[person]]
Sales
Business Collaboration Proposal from Friend's Friend
Hey {{firstName}}, I'm [[person]], a friend of [[person]]. I run a business in the same industry as you. I checked out your site and it's pretty cool. I think we could help each other out. Fancy a quick chat over coffee or a call? You can reach me at [[number]] anytime. Catch you later, [[person]]
Networking
New Business Venture Proposal Email
Hey {{firstName}}, I'm [[person]], just started a [[business type]] venture. Noticed [[company]] while researching, pretty cool stuff. I can help solve [[problem you solve]]. My solution? [[One sentence solution]]. Fancy a quick chat to discuss? I'm free [[day/time]], or whenever suits you. Cheers, [[person]]
Networking
Product Traffic Boost Partnership Proposal
Hey {{firstName}}, I'm [[person]] from [[company]]. Noticed your product listings could use a traffic boost. We can help with that. We drive visitors to products like yours and ramp up sales. How about we partner up? We'll promote your products, send you a monthly sales report, and you give us a small commission for each sale. It's a win-win. You get more sales, we get a little something for our efforts. Want to see a sample report? Let's chat. [[person]]
Partnership
Frontend Engineer Job Opportunity Email
Hey {{firstName}}, I'm from [[company]] and we're on the hunt for a Frontend Engineer. Noticed your skills in UI tech and JavaScript on your social profile - you seem like a good fit. At [[company]], you'd be in charge of building core frontend modules and creating slick UI interfaces. Plus, you'd get to tackle architectural challenges and work with new tech. Fancy a quick chat about it this week? Cheers, [[person]]
Job Hunting
Blog Collaboration Proposal from Company
Hey {{firstName}}, I'm [[person]] from [[company]]. Noticed your blog's got some solid stuff. Thought we could help each other out. How about we share each other's content? You on our site, us on yours. Maybe even collaborate on some pieces. Got a few other partners who'd be keen too. Check out my recent work here: [[examples of recent work]] What do you reckon?
Partnership
Business Growth Collaboration Proposal
Hey {{firstName}}, I'm [[person]] from [[company]]. I help folks like you grow their online businesses tenfold. Saw your post on follow-up emails - nailed it! I've got some ideas that could add value to the [[company]] blog. Fancy a chat about me contributing some content? Let's talk when you can. Cheers, [[person]] P.S. You might've seen my stuff on [[company]], [[company]], or [[company]].
Partnership
Company Product Introduction and Inquiry
Hey {{firstName}}, I'm with [[company]], we're all about [[describe your company’s products or services]]. I reckon it could be a game-changer for {{company}}. Our [[specific product or service]] is making waves. I think it could really help you guys out. Could you point me to the right person to chat with about this? Cheers, [[person]]
Sales
Article Collaboration and Free Requests Offer
Hey {{firstName}}, [[person]] here from [[company]]. Saw your article [[title & URL]] - nice work! We've got a fresh [[study|guide]] on the same [[topic]] that could add some extra value. Fancy adding it to your list? Cheers, [[person]] P.S. If you're up for it, I can drop 1,000 free requests into your [[company]] account as a thank you. Just need your email.
Research
Cold Email Subject Line Inquiry
Hey {{firstName}}, [[person]] here from [[company]]. We're putting together a guide on nailing cold email subject lines and thought {{company}} could have some cool insights. Got a subject line that's worked wonders for you? Share it with us through this quick form. We'll feature your wisdom in our guide and link back to your site. If you're not the right person, feel free to point me in the right direction. Cheers!
Research
Unified Review Management Tool Introduction
Hey {{firstName}}, It's [[person]]. [[icebreaker]]. Got a new tool that puts all your client's reviews in one place. Like a one-stop-shop for TrustPilot, Google, TripAdvisor, Facebook, you name it. It's a new service you can bill your clients for, and it helps them get more 5-star reviews. Already teamed up with [[company]] and [[company]]. Fancy a look? Can I shoot over some more details?
Partnership
Inquiry About Sales Manager Position
Hey {{firstName}}, Just checking in about the sales manager gig. I'm keen to help [[company]] smash those sales targets. Any idea when you'll decide? If you need more info from me, just shout. Catch you soon, [[person]]
Job Hunting
Closing Monthly File Inquiry
Hey {{firstName}}, Looks like we're wrapping up this month's files. If you're swamped or not keen anymore, can I close your file? If you're still on board, what's our next move? Appreciate your time.
Follow Ups
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